“Fashion is a reflection of what’s going on in the world. It’s our version of now.” - Imps & Elfs
Aren't the miniature versions of all things even cuter than the adult sizes? Like teeny tiny toes and fingers, and mini page boy hats and little dapper jeans. Who can resist a smile when a 2 year old is strutting their stuff in something you swear they pulled out of your closet and hit with a shrink ray gun? It would seem these days, many of the babies and toddlers out there are better dressed than most adults. If you strive to find the wee versions of your style to dress your young ones in, look no further than Imps & Elfs.
Imps & Elfs is a Dutch designer label that puts fashion and comfort together for outfits of all purposes, from nap time to play dates. Their lines are cleverly divided into Sleep (Baby), Walk (Toddler), and then Boys and Girls for their Kids clothing. Thrive carries pieces from their Sleep line, for the littlest fashion mongers in our lives. The thing that really sets apart the Imps & Elfs style is the adult silhouettes and structure of their pieces. The clear European sophistication takes their designs a cut above most children's brands. Imps & Elfs finds a way for the function and the style of their little garments to exist harmoniously, providing parents with outfits they want to put their kids in. Plus, they will make for some rad baby pictures when your kids are older.
Their sleepers and onesies are made out of 95% organic cotton, with 5% elasthan, so your little ones are lulled into dreamland by their cozy crib-wear and are soft to the touch when cuddled. We also bet they have sweeter dreams in a garment that is ethically made. Since 2004, Imps & Elfs has been partnered with MADE-BY, “...a not-for-profit organization that works with fashion and textile brands who wants to improve the full life-cycle impact of their collections from raw materials to finished products and beyond.” In their latest MADE-BY Scorecard, Imps & Elfs was reported to use 66% sustainable materials in their line, with 74% of their cotton coming from organic sources.
Guided by MADE-BY standards, Imps & Elfs works with their suppliers and producers to create awareness around fair working conditions and to protect human rights for all their employees. All their clothing is manufactured 100% Sweatshop free. They also take their environmental responsibility very seriously. Production of all kinds will have an impact, and striving to have the least impact possible is where every company's goals should lie. Imps & Elfs is constantly updating their operations to include the most sustainable production processes and fabric choices. MADE-BY provides all their members with benchmark classifications for common fibers based on their relationship to green house gases, human toxicity, eco-toxicity, water input, land used, and energy input. That way, members are making more informed decisions when deciding what materials are the most sustainable choices. Imps & Elfs has also compiled a Restricted Substances List of hazardous substances that they expect all their suppliers to abide by during the entire production process.
The company holds themselves to many other international standards, such as GOTS, the Global Organic Textile Standard, the world's leading standard for textiles. They also make the child safety standards for garment production a high priority. Every last detail is considered to ensure no drawstring or button could pose a risk to the child donning their apparel.
Their focus on quality is what will make their true statement. Every design detail is carefully thought through. The care that goes into every teensy-weensy piece of clothing is made with as much respect for the child that will wear it as they would show an adult. Just as your child wakes up every day with fresh eyes, so do the minds behind Imps & Elfs, working to elevate style through precise cuts and shapes that stand out in a big way in a little world.
Visit us online or in store to see the latest Imps & Elfs styles at Thrive! See some our favourite items below!