WOWZA, We did it, we have launched a Kickstarter campaign! Back in February I was going through some old things and came across a old Kickstarter campaign that I had prepped but never launched. This sparked a new desire to try again. Kickstarter launched into the Canadian market last year making it a lot easier to host a campaign and try to get funded.
With this new inspiration I bombarded Zoe with the idea when she returned from the Etsy Made in Canada conference and she agreed! So we quickly set to brainstorming how we were going to make it happen. We wanted to do it right, but quick, a common problem in the world of Thrive. Zoe and I are so creative and fast paced we often wish we could multiply ourselves so we could get more done! Yet, if there is one thing I learned in the creative process of crafting this campaign it is this; These things take time. Trust that everything will happen when the world is ready for it and just keep moving forward. I say this because through this process I had to learn to RELAX, and let things happen as they happen. That was tough for me! ha ha.
Overall the experience of creating this campaign has been a lot of fun. We worked with Ehren McPhee, a young cinematographer here on the island to film our video. He was such a joy to work with, calm and creative. Thanks for being a part of this great project! Shooting day was a fun rush! We decided to film it in the Thrive studio and at my parents new property. The day started with a veggie tray, donuts, and a large carafe of coffee! Our men, Bryan and Angelus set to creating the beach seen, building a fire, and dragging logs into place for seating. Zoe and I proceeded to stay calm in front of the camera as we felt a wee bit silly being our own models. It was fun tho, and my parents got some great entertainment out of it!
I have to say that filming day was the best part of this project for me. I enjoyed the flow of the day and spending the time with all our friends and family, seeing the support they have for us. The following week at work Zoe and I began design the rewards for the project and fill out all the info. This was the longest part of the project, making everything look perfect... but good things take time, RIGHT!
I have to say, now that the project is complete it brings tears to my eyes to see what we have accomplished. I am not just referring to this single project. For me this project is a glimpse into what we have worked so hard to create over the past few years. Both Zoe and I have been on a path to follow our dreams, and we are getting there. This feeling is so overwhelming and gratifying. We really have built something!
So, if you have not seen it already here is our video. Enjoy it, share it and contribute to us if you feel obliged. We appreciate all of you who follow us, visit the shop and root for us from afar. So thank you!
Support us in growing our business, and help us fund our ethical fashion line, made in Canada!
To see the campaign click here.